Role: Creative Director, Designer
People.ai set out to build on the momentum from the previous year and wanted to get the GTM teams excited about everything we had planned for 2020.
The first, big event of the year was our Sales Kickoff, which was the largest in the company's history. The theme for the event was "Champions by Design" and we set out to create a larger than life visual theme that was full of energy and motion.
Inspired by sports advertisement, we paired large, bold type with very kinetic photography. The photography was converted to duo-tone to match the background which helped to create a high level of contrast between foreground, middle, and background objects. We used a yellow color from the People.ai secondary palette to provide an accent to the rest of the compositions.
The People.ai line pattern was added to tie the event back to the brand and give the theme a greater sense of motion.
