Role: Creative Director and Pre-Production Designer
Contributors: Eric Hsiao of Desmond SF
People.ai wanted to develop a set of videos that could easily illustrate different functions of their different products. These videos would not only be used on social media, and the People.ai website, but sales reps in the field would use these during communications with prospective customers.
The product marketing team at People.ai would handle all of the script writing, while video agency Desmond SF would provide video production, animation, and sound.
For each video, I would design all assets to ensure that they matched assets used within People.ai's marketing materials. Also, to save time and revision cycles, I would develop the storyboards for each video, get stakeholder approval, and then work with Desmond SF on a plan for animation on each individual scene.