Role: Art Director, Designer
In 2010, after the initial rebranding of Lithium, we decided to put together a coffee table book of customer case studies for both our existing customers and as a leaver-behind for prospects.
The Lithium visual brand centered around creating different combinations of shapes which served as brand flags for our customers. The majority of customer had one custom created and it would serve as their individual design for Lithium branded materials.
The rest of the Lithium system borrowed from the bold, high-contrast use of shapes to build data visualizations for the successes that our customers saw by using Lithium's products. We filled the book with those data visualizations and additional information about our customers. The result is was a visually stunning package of case studies that became a hot-ticket item that holiday season.
