Role: Art Director, Designer
Contributors: David Gomez Rosado (VP of UX)
In 2009, Lithium was maturing it's product offering and solidifying their expertise in the market and they wanted to evolve their brand to reflect a sleeker sense of professionalism and confidence.
By reducing brand colors and simplifying brand elements to flat, bold shapes, we reduced the brand noise and created a sense of straight-forward precision and clarity.
