Role: Creative Director, Designer
At the end of 2019, People.ai had just launched their updated visual brand, which happened to coincide with Dreamforce that year. The team decided to secure outdoor advertising space within the vicinity of the conference on the side of a building on 5th and Howard streets in San Francisco.
One learning from this project was making sure buildings wouldn't obstruct the view from both foot and car traffic down 5th Street. The team performed a drive-by test which I then used to mocked-up the billboard at various positions along that path to ensure that the message would be received by anyone at any speed. The findings from this test caused the team to make a late-stage change to the design.
